The votes are in and YOU have spoken! Some weeks ago, we asked the question: “What one feature do you consider the most important element of a website?” The responses have been quite interesting. To us, every aspect of a website is crucial, because they work together to create an informational mix of sight and sound that stands out in your mind and becomes your go-to for whatever the need. But clearly, there are some elements that need to be top-notch to stand out, ones that without them being impressive, there just wouldn’t be an avid audience.
Here are the poll results:
1. Menu options – 50%
2. Helpful tips and facts – 33%
3. Graphics – 17%
Even with a low rate of participation (but many views!!), the poll we ran on Twitter clearly had a winner. And it absolutely makes sense that menu options can make or break a site. If you’ve ever hunted around on a website to find the proper menu option to click and come up short, you know how frustrating it can be! Why go back to that same site if you can’t find what you need??? That is why menu options need to be organized, easy to understand, and to the point. No one wants to endlessly click for information they can find somewhere else. And if you have a for-profit organization, that could be what sends your customers to the competition!
Helpful Tips and Facts
Similar to the menu options, the content you publish on your website has to portray the right image, give enough information, and engage your audience and customers. How else would you start building trust and add value to what you offer? You don’t want your site filled with the old “smoke and mirrors” trick – you know, where it looks like something is there, but it really isn’t.
Of themselves, graphics and pictures tell a story that words cannot sometimes express. But unless you are a visual business (and even then), the over-use of graphics is never okay. It too goes along with the illusion of adding more where there really isn’t. It can also be distracting and interrupt you from your perusal online. Just think of all the flashing banners or pop-up boxes you sometimes have to click through to remove from your screen! Done tastefully, however, graphics can leave a positive and lasting impression to your audience. Brand-association involves a slogan with – what? – a logo! That graphic represents you and what you stand for. Or, if graphics pertain to products you offer, as in snapshots of an actual item, you have to have a descriptive image. Doing so involves having a picture taken from the right angles, with the ability to show AND TELL about its detail. The description you provide in words will then help make up your customers’ minds. So clearly graphics aren’t the end-all to a business website, but they are most certainly needed.
We hope that the lessons we ourselves have gleaned through conducting this poll will be also be helpful to your business and internet experience, and we look forward to further implementing innovative approaches to what we do.
Contact Subpixel Web Design Sydney today!